Experience Center of Excellence
AI, data, design and technology as a unified practice.
Badaró Showcase
2014/2026
We are a full-service consultancy that turns your business complexity into high-impact experiences
13+ years guiding business and product decisions for major market players.
We work with companies facing complex decisions in their fields. We identify signals that conventional diagnostics miss and turn that insight into clear direction and real execution.
Services
AI Experience
We integrate AI research, design and technology into brand identity and operations. From diagnosis to production, every step has method, clear deliverables and defined success criteria.
Customer Experience
We design customer experiences from real journeys, integrating emotions, data, and business goals. We work to reduce friction, increase conversion, and strengthen relationships throughout every touchpoint with the brand.
User Experience
We create digital products that are clear, intuitive, and efficient, guided by real user experience. Research, design, and validation shape decisions that drive usability, performance, conversion, and lasting value.
Tech Experience
We develop and sustain experiences with technology, data, and governance. We build technical solutions that ensure scale, continuity, and sustained evolution for digital products, services, and platforms.
Employee Experience
We design internal experiences that strengthen culture, engagement, and efficiency. We work from real employee journeys to align people, processes, and organizational strategy.
Brand Experience
We build brands from lived experience. We connect strategy, identity, and behavior to create brands that are coherent, recognizable, and carry real meaning across every touchpoint.
Choose your model
Squad as a Service
Multidisciplinary teams are integrated into your operation to sustain the continuous evolution of digital products with agility, performance, and excellence.
Strategic Outsourcing
Badaró specialists selected with technical curation, allocated to strengthen your team with quality, consistency and operational efficiency.
Custom Projects
Projects conducted with method and analytical depth, turning data and insights into value deliverables throughout the digital product journey.
Clients
Projects
850% growth in generated opportunities, 7x more requests from small businesses

We turned Globo's TV media buying (Globo Ads) into a self-service platform accessible to any advertiser: 850% growth in generated opportunities, 7x more requests from small and mid-sized businesses, and two consecutive years recognized as a Globo Partner of Excellence.
AIX Squads

Take control of AI before your operation turns into a set of disconnected experiments across teams
AIX Squad is a multidisciplinary Badaró unit focused on the structured implementation of AI applied to the product and development cycle. Working within a controlled scope of the operation, the team standardizes AI use, implements agents, and structures contexts and data for reliable automation. The model delivers fast, measurable results within weeks: reducing rework, increasing technical consistency, and building a scalable foundation to expand AI across squads and teams.
AIX Badaró Specialists:
- Senior AI Engineer
- AI Platform Engineer
- Data Engineer
- AI Product Manager
- Senior Design Engineer
- AI Strategist
- ML Ops
- AI Ops Engineer