Our Projects

We turned Globo's TV media buying (Globo Ads) into a self-service platform accessible to any advertiser: 850% growth in generated opportunities, 7x more requests from small and mid-sized businesses, and two consecutive years recognized as a Globo Partner of Excellence.

The app that today simplifies healthcare access for 8 million Amil members was built in co-creation with more than 300 people from within the company and dozens of real clients.

Communicating through a website what can only be felt in the studio was the central challenge. We built Velocity's institutional presence to convert curious visitors into students, with research and a design system ensuring consistency across more than 80 units.

Badaró redesigned the digital presence of Bourbon Hospitalidade, a network of 24 hotels and resorts across three countries, organized into five collections ranging from boutique properties to large leisure complexes. The new platform shortens the path from guest to booking and organizes the brand architecture for the end customer.

Badaró redesigned the admissions portal for Uniasselvi, one of the leading brands of the Vitru Educação group, with a journey-designed, course-by-course approach to guide candidates from initial interest to enrollment.

Badaró consolidated the admissions experience for UniCesumar, one of Brazil's largest universities, into a platform that integrates institutional presence and the enrollment journey in a single flow — from first contact to onboarding.

idwall is the only company in Latin America to hold the iBeta seal, a certification that validates its ability to block 100% of fraud attempts. Badaró translated that leadership into a strategic positioning that communicates to the market what sets idwall apart from its competitors.

Badaró created Mekal's digital presence, a stainless steel brand with national-scale ambition, through an experience that conveys the customization and originality of its products to clients and partners across Brazil.

Badaró rebuilt Bio's brand, visual identity, and voice for a service with two distinct audiences: those who use it and those who hire it. The result is a cohesive brand that speaks to each profile without fragmenting.

Badaró signed the identity and communication for the first kids' edition of the Grupo Boticário Challenge, turning the race start line into an experience designed for children and families.

Badaró signed the identity and communication for the 7th edition of the Cycling Challenge, with a visual language inspired by major sporting events and applied across all event communications.

Badaró redesigned Ceres' full identity to balance stability and freedom in the way it communicates with people who make decisions about their own assets, a rare register in the pension market.

Badaró rebuilt Hidroall's digital presence for one of the largest companies in its sector, creating a platform that conveys the brand's scale and tradition to the market.

CBF invited Badaró to redesign the most visited portal in Brazilian football, accessed by millions of fans every day. In co-creation with athletes, press, and club professionals, we modernized the visual identity and usability of the website, transforming the portal into a more engaging and functional platform for all sports audiences.