Custom Projects

Solve complex challenges with precision, method, and measurable results.

At Badaró, custom projects are strategic interventions designed to solve critical business, experience, and technology problems, with a clear beginning, middle, and end. We step in when there's a need for clarity, direction, and disciplined execution.

When it makes sense

Launch or restructuring of digital products

Redesign of critical experiences

Creation or evolution of Design Systems

Journey mapping and redesign

Development of AI-powered products and initiatives

Strategic innovation or digital transformation initiatives

How we operate

Strategic immersion

Deep understanding of the context, stakeholders, data, and business challenges.

Diagnosis and direction

Identifying structural opportunities and defining a clear solution vision.

Design and prototyping

Building value-driven solutions with continuous validation.

Structured delivery

Documentation, qualified handoff, and preparation for scale.

Differentiators

Consulting approach with analytical depth at every stage

Measurable impact as the criterion for every decision

Integration of CX, UX, Product, and Technology

Ability to operate in highly complex organizational challenges

Diagnosis before any solution

Expected outcome

Strategic clarity, consistent solutions, and a solid foundation for continuous growth.

Deliverables

Full UX audit with heuristic analysis and prioritized recommendations

Customer experience (CX) diagnosis with bottleneck and opportunity identification

User journey mapping (Customer Journey Map – AS IS and TO BE)

Detailed Service Blueprint with frontstage and backstage view

Market benchmarking and digital competitive analysis

Digital product strategy definition and value proposition

Information Architecture (IA) for complex digital products

User flows and navigation flows (Task Flows)

Low, mid, and high-fidelity wireframes

Navigable prototypes (Figma / interactive prototyping)

User research (qualitative and quantitative)

Usability testing with actionable insights

UI Design for digital interfaces (web and mobile)

Creation or evolution of a scalable Design System

Product metrics definition (KPIs, OKRs, and North Star Metric)

Strategic digital product roadmap

Digital solution implementation and rollout plan