Customer Experience
We design customer experiences from real journeys, integrating emotions, data, and business goals. We work to reduce friction, increase conversion, and strengthen relationships throughout every touchpoint with the brand.
Before any diagnosis, we listen. With behavioral data and emotional signals, we identify where the experience breaks down and what the business loses as a result.
From there, we structure journeys that integrate digital and physical channels. We work across diagnosis, redesign, and ongoing support, with a focus on consistency across every touchpoint. The result is measurable and lasting: less friction in the journey, higher conversion, and relationships that sustain the brand over time.
CX Research & Strategy
Journey Mapping
We visualize the complete customer journey, from digital to physical channels. We identify friction, emotions, and opportunities at every touchpoint.
Shadowing, Mystery Shopping and Desk Research
We observe customers in real context: how they behave, what they feel, and where the experience fails. Data that doesn't show up in surveys.
Usability Testing, SUM Tests and Kano Model
We measure experience quality through validated methods. We identify what works, what frustrates and what creates value for the people who use it.
Consumer Behavior and Habits Research for New Businesses and Markets
We understand behaviors and consumption patterns before any decision. Research that reduces the risk of entering new businesses and markets.
Research for Business Modeling and Service Design
We structure research applied to business model and service design. What we discover shapes what comes next.
Customer Experience Benchmarking
We analyze how the best in the category delivers experience. The findings guide where to improve and where your brand can stand out.
Journey Mapping
We visualize the complete customer journey, from digital to physical channels. We identify friction, emotions, and opportunities at every touchpoint.
Shadowing, Mystery Shopping and Desk Research
We observe customers in real context: how they behave, what they feel, and where the experience fails. Data that doesn't show up in surveys.
Usability Testing, SUM Tests and Kano Model
We measure experience quality through validated methods. We identify what works, what frustrates and what creates value for the people who use it.
Consumer Behavior and Habits Research for New Businesses and Markets
We understand behaviors and consumption patterns before any decision. Research that reduces the risk of entering new businesses and markets.
Research for Business Modeling and Service Design
We structure research applied to business model and service design. What we discover shapes what comes next.
Customer Experience Benchmarking
We analyze how the best in the category delivers experience. The findings guide where to improve and where your brand can stand out.
CX Design & Experience
Service Journey Design and Redesign
We design service journeys based on what research reveals. From first contact to resolution, the goal is to reduce effort and increase satisfaction.
Channel Architecture and Omnichannel Flows
We structure how channels communicate with each other. From digital to physical, we ensure continuity and coherence when the customer switches channels.
Experience and Service Prototyping
Before building, we test. We prototype experiences and services to validate what works, identify adjustments, and reduce implementation risk.
Self-Service Interface Design
We design self-service interfaces that work without assistance. Clarity and flow in every autonomous customer interaction.
Service Design
We design the service as a whole: what the customer sees and what sustains it behind the scenes. Processes, people, and touchpoints integrated for a consistent and scalable experience.
Service Journey Design and Redesign
We design service journeys based on what research reveals. From first contact to resolution, the goal is to reduce effort and increase satisfaction.
Channel Architecture and Omnichannel Flows
We structure how channels communicate with each other. From digital to physical, we ensure continuity and coherence when the customer switches channels.
Experience and Service Prototyping
Before building, we test. We prototype experiences and services to validate what works, identify adjustments, and reduce implementation risk.
Self-Service Interface Design
We design self-service interfaces that work without assistance. Clarity and flow in every autonomous customer interaction.
Service Design
We design the service as a whole: what the customer sees and what sustains it behind the scenes. Processes, people, and touchpoints integrated for a consistent and scalable experience.
CX Technology
Omnichannel Automation
We automate processes and communications throughout the omnichannel journey. Less manual operation, more consistency and scale in experience delivery.
CRM Implementation and Journey Management
We implement and configure CRM with a focus on journey management. Customer data is organized to guide every interaction, at the right moment and in the right channel.
Experience Dashboards and BI
We build dashboards and data intelligence to make the customer experience measurable. Visibility into what works, what fails, and where to act.
System Integrations and Channel Support
We integrate systems and maintain channels so the experience works end-to-end. Technical continuity focused on stability and continuous improvement.
Omnichannel Automation
We automate processes and communications throughout the omnichannel journey. Less manual operation, more consistency and scale in experience delivery.
CRM Implementation and Journey Management
We implement and configure CRM with a focus on journey management. Customer data is organized to guide every interaction, at the right moment and in the right channel.
Experience Dashboards and BI
We build dashboards and data intelligence to make the customer experience measurable. Visibility into what works, what fails, and where to act.
System Integrations and Channel Support
We integrate systems and maintain channels so the experience works end-to-end. Technical continuity focused on stability and continuous improvement.
Choose your model
Squad as a Service
Multidisciplinary teams are integrated into your operation to sustain the continuous evolution of digital products with agility, performance, and excellence.
Strategic Outsourcing
Badaró specialists selected with technical curation, allocated to strengthen your team with quality, consistency and operational efficiency.
Custom Projects
Projects conducted with method and analytical depth, turning data and insights into value deliverables throughout the digital product journey.